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Research papers

Mobile research goes to the game

This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Joubert, James Burge, Georgia Phillips
May 13, 2014
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Citation

Joubert, Burge and Phillips (2014a, May 13). Mobile research goes to the game. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobile-research-goes-to-the-game